Do You Care About Sustainability? - Fortitude Vol. 7

Do You Really Care About Sustainability?
Stories where style meets life, craftsmanship, and care.
We hear it everywhere. Sustainable fashion. It sounds good. It looks good in headlines. But here’s the honest question: do people actually care? Do you?
We’ve all seen the reports, the photos, the damage of mass-production — mountains of waste, toxic aftermaths, communities affected. It’s easy to point fingers at big brands and the industry at large. But when it’s your chance to consume, what do you choose? That moment of purchase is where the dilemma begins.
At Rivmont, we don’t talk about sustainability because it’s trendy. We talk about it because we care. Our approach is simple: bespoke, made-to-measure, and made-to-order. Nothing is mass-produced. Nothing sits in warehouses waiting to be dumped. Every piece has an owner before it even exists.
Some may think this model is inconvenient. In a world trained by Amazon for next-day gratification, waiting weeks for a garment feels strange. But here’s the truth: slowing down is part of the beauty. When we plan ahead, when we give time for creation, something changes — in us, and in how we value what we wear. Each garment carries intention, precision, and care.
Sustainability isn’t about trends. It’s about dignity — for people, for the planet, for ourselves. — Fortitude, Vol. VII
This isn’t just about saving the earth — though it does. It’s about saving our appreciation. About remembering that clothing is not disposable. That style, like character, should last.
So the next time you hear sustainability, think beyond the buzzword. Think about dignity — for people, for the planet, for yourself. Because the least we can do, in a world overflowing with excess, is to choose better.
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